General News, 2nd prize
Olivier Mirguet
for Le Monde 2
for Le Monde 2
01 May, 2002
A billboard depicting Mount Paektu, the legendary ancestral home of the Korean people and the present North Korean leader's official birthplace. There is no advertising in North Korea, but the government does use billboards in its own campaigns. After the Korean War, the then North Korean president Kim Il-sung introduced a socialist philosophy of Juche, or militant self-reliance. For decades North Korea was one of the world's most secretive societies, but in recent years relations with South relations were dealt a blow in late 2002 during controversy surrounding North Korea's alleged nuclear weapons program. Talks about re-opening road and rail links with South Korea stalled.
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